What Are the Different Types of Digital Marketing?

Digital marketing covers a wide range of strategies, but at SADE Solutions we focus on the ones that truly make a difference for small businesses. Here’s a breakdown of the key types of digital marketing we offer, what they involve, and how they can help your business grow.

1. Paid Advertising & Lead Generation

Paid advertising includes platforms like Google Ads, Facebook Ads, and Instagram promotions. It’s all about getting your business in front of the right people at the right time.

Why it’s beneficial:

• Drives immediate traffic to your website or landing page

• Targets specific audiences based on interests, location, and behaviour

• Generates high-quality leads ready to convert into customers

  
  
  
  

2. Website Development & SEO

What it is:Your website is your digital storefront. We build clean, modern, and mobile-friendly websites that are optimised for search engines (SEO), so your business can be found online.

Why it’s beneficial:

• Builds trust and credibility with potential customers

• Improves your visibility on Google and other search engines

• Creates a smooth user experience that encourages action

  
  
  
  

3. Email Marketing & CRM Management

What it is:Email marketing keeps your audience engaged through newsletters, promotions, and updates. CRM (Customer Relationship Management) tools help you manage and nurture leads and customers.

Why it’s beneficial:

• Keeps your brand top-of-mind

• Builds long-term relationships with your audience

• Automates follow-ups and improves customer retention

4. Social Media & Content Creation

What it is:We create engaging content for platforms like Instagram, Facebook, and LinkedIn — from graphics and videos to captions and stories — tailored to your brand voice and goals.

Why it’s beneficial:

• Increases brand awareness and community engagement

• Tells your story in a way that resonates with your audience

• Drives traffic and builds loyalty through consistent, valuable content

  
  
  
  

Bringing It All Together

Each of these digital marketing types works best when they’re part of a bigger, connected strategy. At SADE Solutions, we tailor every plan to your business’s unique needs — whether you’re just starting out or ready to scale.

Want to learn more about how these services can work for you? Let’s have a chat — we’re here to help your business grow online, one step at a time.